B.E.N. is a network of tourism businesses with the objective of establishing the Burren as a premier internationally-recognised sustainable tourism region ensuring the future economic and social growth and sustainable development of its communities, environment and heritage. It seeks to support continued training, mentoring and accreditation in sustainable tourism for its members and for businesses interested in joining the Network.
The Network aims to be a recognisable network of enterprises in the Burren, who have achieved independent accreditation, demonstrate ecotourism ‘best practice’, positively discriminate in each other’s favour, provide ‘one voice’ representation on issues impacting the Burren (where appropriate), and inspire conservation activism.
The Burren Ecotourism Network and the management organisation of the Burren and Cliffs of Moher UNESCO Global Geopark have enjoyed a special relationship since 2008. The two organisations work in partnership, having agreed in late 2012 to pool their resources in pursuit of their common objective. Both organisations are committed to the promotion of responsible tourism that conserves the environment and improves the well-being of local people. They work together to promote ‘The Burren & Cliffs of Moher
UNESCO Global Geopark’ as a leading sustainable visitor destination, celebrated for high standards in visitor experience, conservation and learning.